As a continuation of Poppin Joe’s redesign, this Style Guide outlines language and design guidelines for organizational content strategists. This style guide intends to embody the vision of Poppin Joe’s brand and the ideal customer experience.

 

The overall structure of the document was designed using Adobe InDesign parent pages. First-tier section headings were displayed as running banners on the left-hand side of the page to promote wayfinding (the way individuals orient themselves in a space and navigate to desired areas) and usability. Brand elements such as the color palette, typography, and logo usage were incorporated into the design of the style guide. Examples were included to improve clarity. Visual tools were used to demonstrate how to integrate visual elements into Poppin Joe’s materials.