Continuing Poppin' Joe's design package, these Wireframes apply the Content Strategy concepts and the Style Guide to their original website. This piece shows how the selected color palette, typography, and logo usage would visually appear on the website to enhance usability, meet user needs, and highlight key areas of the business.

 

Like the Style Guide, Adobe InDesign’s parent pages were used to create the website’s header and footer sections. Bright colors were used as accents to draw the user’s attention to key elements, such as the newsletter signup button. The Products and Events pages demonstrate the most comprehensive changes across the site. Page designs were aligned to meet industry standards, increasing usability through familiarity. Additional images and visual elements were included to increase customer engagement and enhance understanding. Since these versions are provided as wireframes, lorem ipsum was used as a placeholder for content that would be drafted in the future.